av J Holmgren · Citerat av 1 — Abstract. Title: Brand Personality and Brand Equity in the fashion industry – A comparison between Vidare har Aaker (1992) tagit fram en modell där han delat in Brand Equity i fem olika effect", Journal of Product & Brand Management, vol.

Managing Brand Equity: Capitalizing on the Value of a Brand Name - Kindle edition by Aaker,. David A.. Download it once and read it on your Kindle device, PC,

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264 kr. Finns som: Ny. Köp. Managing Brand Managing brand equity. Aaker, David A. 9780029001011. Undertitel capitalizing on the value of a brand name; DDC 658.8/27; Utgiven 1991; Antal sidor 299 Förhandsvisa och hämta böcker av David A. Aaker, inklusive Building Strong Brands, Brand Portfolio Strategy och många fler. Managing Brand Equity. 2009.

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name Aaker defines brand equity as the set of brand assets and liabilities linked to the brand – its name and symbols – that add value to, or subtract value from, a product or service. These assets include brand loyalty, name awareness, perceived quality and associations.

25 Mar 2021 This is why you remain in the best website to look the unbelievable ebook to have. Managing Brand Equity-David A. Aaker. 2009-12-01 The most

Special issue call for papers from Journal of Product & Brand Management in our understanding of brand equity conceptualization (e.g. Aaker, 2001; Keller, Pris: 369 kr. Inbunden. Skickas inom 7-10 vardagar.

Managing Brand Equity: Capitalizing on the Value of a Brand Name (Inglés) Pasta dura – Illustrated, 9 septiembre 1991 por David A Aaker (Autor) 4.4 de 5 estrellas 16 calificaciones Managing Brand Equity-David A.Aaker. simon and schuster, 2009.
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has been cited by the following article: TITLE: Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition.

I. Title. Managing Brand Equity: Capitalizing on the Value of a Brand Name | Aaker, David A. | ISBN: 9780029001011 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. David Aaker is one of the marketing scholars who played a significant role in popularizing the brand equity concept through one of his book known as “Managing Brand Equity” that was published in 1991.
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In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

AUTHORS: Wen Li, Tian’e Fu, Ziying Huang Managing the most important assets: Brand equity David A. Aaker (Professor of Marketing Strategy at the University of California at Berkeley) Planning Review Longwell, Garett J., 1994. "Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business Research, Elsevier, vol. 29(3), pages 247 … Managing Brand Equity David A. Aaker Tampilan cuplikan - 1991. Istilah dan frasa umum.

Aaker Brand Equity model was developed by Professor David Aaker of the University of California. His model viewed the brand equity as a combination of brand awareness, brand loyalty and brand associations, which then combines with each other to finally offer the value provided by a product or service.

Pris: 359 kr. Inbunden. Skickas inom 5-8 vardagar.

Synopsis: In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship 30 Mar 2019 April 10th, 2019 - Managing Brand Equity Capitalizing on the Value of a Brand Name. David A Aaker September 1991 In this book David Aaker Brand management in digital economy · Saint Petersburg State University · Enroll for Free. This Course Video Transcript.